论我国体育可持续发展进程中的道德调控

Moral adjustment and control for sports sustainable development in China

道德调控借助于风俗习惯、日常准则、公众舆论、社会宣传等手段,潜藏以价值观的新标准、新要求、新规律,使人们在不同的体育实践中接受体育道德规范的调节与控制,遵循体育道德的引导,实现价值观的良性回归与重建。作为一种支持性资源,道德及道德建设对体育社会的影响非常深远,在体育可持续发展中具有其他调控方式所不具备的功能。

As an important part of adjustment system for sports sustainable development, moral adjustment and control reflect the features of the sports industry and fully embody the value of sports spirits and culture. Through customs, daily rules, public opinions, and social publicity, moral adjustment and control help people receive the adjustment and control of sports morality through sports and establish good moral values. As supportive resources, morality and moral construction have profound influences on the sports society. Effective moral adjustment and control can guarantee the smooth sustainable development of sports.