太极拳产业发展的路径选择

Development ways of shadow boxing industry

从市场营销学的角度对太极拳产业的现状进行了分析,借鉴其它体育项目的发展经验,提出了太极拳产业化发展的对策:抓住机遇,转变观念;吸引人才,创新机制;积极探索太极拳商品的现代营销模式;注重现代太极拳教学方法的研究;采用联盟制的集团化经营模式;不断提升太极拳文化的影响力。

This paper ressearches into the current situation of shadow boxing industry from the perspective of marketing. On the basis of development experiences of other sports events and comparative analyses, the development ways of shadow boxing industry are proposed.