试论个性化创意

Characteristic of the Advertisement Idea

经济的飞速发展,网络传播与亚文化现象的影响,使得人们开始注意自我的价值,没有一个时代像现在这样重视个性化,广告创意的个性化正是顺应了社会的发展,而其产生、发展、变化又有着自身特殊的规律与要求。

The rapid development of economy helps advertisement form the sales with personality. The internet and subculture phenomenon make people start to be aware of their own value. In no other era than today do people value the individual characteristic so much. Individualization of advertise-ment agrees to the development of society. Its initiation, development, innovation all have their own regulations and requits.