摘要
展望未来,一家过去非常成功的亚洲休闲服装的零售商必须决定是否维持其现有的战略定位。管理层在思考什么是成功的关键因素,公司擅长的商品选择和服务对于新的国际市场来说,是否具有可以转移性。
As it looks to the future, a successful Asian retailer of casual apparel must decide whether to maintain its existing positioning strategy. Management wonders what factors will be critical to success and whether the firm's competitive strengths in merchandise selection and service are readily transferable to new international markets.
出处
《商学院》
2006年第5期22-26,8,共5页
Business Management Review
