基于遗传算法的单件组合拍卖营销定价方法

Pricing Method of Single-unit Combinatorial Auction Based on Genietic Algorithm

为了克服传统拍卖式定价法在互联网环境下定价效率较低的不足,提出了一种基于遗传算法的单件组合拍卖定价新方法,并给出了相应的定价协议。实验结果表明该方法能实现企业营销者的最大利润,并可以高效实现多种商品的同时定价。

In order to overcome the default of low efficiency in traditional auction pricing, a new method and protocol based on the genetic algorithm are proposed in internet environment,which use the single - unit combinatorial auction new method to price. Experiments show that current profit of enterprise marketer can be maximized and goods can be priced efficiently.