基于关系营销的企业信用品质提升策略

The Stragy to Upgrade the Quality of Business Credit of the Relationship Marketing

关系营销是“以建立各种关系”作为构建企业持久竞争优势的营销模式。在社会主义市场经济秩序建立过程中,创新的关系营销理论、营销模式的实践仍受制于企业的信用关系。营销模式可以复制、模仿,惟一不可复制的是企业文化。其中企业的信用关系及信用品质度是企业文化最重要的基础,全面提升企业信用品质,强化企业信用管理,在产品越来越同质化的今天,已成为企业提高核心竞争力的关键因素。

The Relationship marketing is a new marketing theory, which takes the ＂relationship means＂ as a marketing model for building a lasting competitive advantage. In my opinion, In the early establishment of the socialist market economy , the tnnovative relationship marketing theory and the marketing model are also affected by the credit relations of the enterprises . The marketing model can be replicated and copied, but the enterprise culture can not . What＇s more, the Enterprise credit and the Credit quality degrees are the most important foundation of the enterprise culture . As far as I am concerned, because the product are more and more homogeneous recently, so comprehensively improving the quality of corporate credit has become the key factor to enhance the core comoetitiveness nf enterprises.