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跨国公司在华子公司战略演变的动因分析 被引量:2

Motivation of Strategic Evolution of Multinationals' Subsidiaries in China
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摘要 跨国公司在华子公司战略演变受子公司选择、母公司指派和环境驱动三方面因素的影响。全球战略的驱动、中国市场重要程度增加和母公司在华经验的丰富是在华子公司战略演变的最主要原因,而优惠政策的影响减弱。 been the For many theory and years,the the solid foundation which summarizes to science establishment enterprise achievement appraisal target system has service all not very good solution question. This article draws up in the Chinese and western achievement appraisal target system lecture history, analyzed the financial norm and the non- financial norm in the enterprise achievement appraisal function and the limitation, it proposes must construct to take the enterprise strategy as objective point, melt the knowledge and the intelligence capital appraisal, and unify finance and the non- financial norm enterprise achievement appraisal target system.
作者 刘博 曾国军
出处 《经济与管理》 2006年第5期66-69,共4页 Economy and Management
基金 国家自然科学基金重点项目"跨国公司在华策略与中国企业的应对措施("70132010)
关键词 跨国公司 子公司 战略 动因 achievement appraisal target system financial norm non- financial norm improve
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