摘要
本文结合相关文献对滑雪旅游市场需求及需求障碍做出了初步的分析,并以此为基础对滑雪旅游目的地的产品服务组合策略、价格策略、渠道策略以及促销策略做出了进一步研究,以期为国内各滑雪旅游目的地的市场营销提供经营层面上的参考。
The paper, associated with the related skiing literature, makes a tentative analysis of the skiing demand and the market constrains, and further studies on the Marketing Mix of skiing destinations. And it is hoped that the paper could benefit the operation of the skiing destination in marketing perspective.
出处
《黑龙江对外经贸》
2006年第5期84-85,95,共3页
Heilongjiang Foreign Economic Relations and Trade
