设计在产品竞争中的附加值作用——浅析解决市场产品趋同化问题的重要手段之一

Affection of Design——A Solution for the Homogeneous Product Market

在充分享受琳琅满目的商品带给我们无限选择与喜悦的同时,引发我们开始反思是什么原因促使消费者产生购买行为,这些产品是否真的能够满足人们的切实需求。目前产品在很大范围内存在同质化的趋势,趋同化的程度远比想象中严重,市场上的产品并不是想象中的那么理想。伴随着技术发明、创新等专利技术保护问题越发严重, 技术拥有者不愿将真正的高端技术的抛售于世,以便延长技术寿命获取最大利益。以设计为核心的知本(知识资本) 竞争将会成为未来产品竞争力的主导因素。

When we enjoy the various commodities, we have to think about what is the real consumptive motivation, and if the products could satisfy the real need. Now the products in the market are tending to be too homogeneous, which means they are far less than idealization. With the patent right protection becoming more and more serious, the owners do not want to publish the top technology. They try to prolong its life to obtain more benefits. The knowledge capital competition with design as the core will become the leading element for the future product market.