我国微型乘用车企业竞争优势来源分析

Analyzing the Sources of Competitive Advantage of Domestic Mini-Passenger-Vehicle Makers

我国微型乘用车企业竞争优势来源于微型车的天然属性、外部环境对这种属性的客观需要以及由此引发的来自社会力量的支持。微型乘用车节能、廉价、多功能等性能特征决定了其符合环保要求和市场需求。我国微型乘用车企业坚持走打造民族品牌的道路,通过进行行业内的重组,整合优势资源,提升技术获得了竞争优势。我国资源环境要求宏观政策支持微型乘用车发展,经济发展现状也给乘用车的发展创造了良好的平台。

Domestic mini-passenger-vehicle makers have formed their advantage in competition, which benefits from attribute of the vehicle, its desirability from external environment and support from social forces. This type of conveyance can meet environmental requirements and market demand for its energy-saving, low cost, and multi-purpose. These enterprises undertake to regroup industrial structure, optimize advantage resources, and lift their technical power, Walking a way to shaping a national brand. In addition, due to the limit of resources and environment requirement, our country has laid out macro-policies favorable to the development of mini-vehicles, and current economic situations provide a sound platform for the progress as well.