摘要
R&D(研究与开发)部门与市场营销部门的界面管理是顺利实现技术创新目标的前提条件和根本保证。R&D部门与市场营销部门的界面障碍主要存在于创新构思的产生阶段、难题解决阶段和创新实现及扩散阶段,其成因主要是专业化、信息粘滞、目标差异、文化冲突等。应建立适应R&D部门与市场营销部门界面管理的文化模式和管理机制,并加强信息沟通管理。
Interface management of R＆D department and marketing department provides a pre-condition and assurance for realizing technology innovation. However, its bottleneck still exists in conceptive creation, troubleshooting and transformation of achievement, which is aroused by over-professional work division, delayed information, target difference, and cultural shock, etc. This paper suggests building up a cultural mode and management system that adapts to interface management between R＆D department and marketing department.
出处
《学术交流》
北大核心
2006年第5期76-79,共4页
Academic Exchange
关键词
技术创新
研究与开发部门
市场营销部门
界面管理
technology innovation
R＆D department
marketing department
interface management
