浅论在线广告的发展历程及前景

The History and Future of Online Advertisement

作为一种新兴的广告形式,在线广告最近几年获得了很快的发展,且已经成为西方广告业发达国家最热门的广告形式。在线广告是随着信息产业的发展而兴起的,而其未来的发展也理应获得更多的关注。了解在线广告的发展历程、展望其发展前景,并从中获得启示,对在线广告的发展有着极积的作用。

As a new kind of advertisement, online advertisement achieved great development in the past few years. It has been the hottest form in the western country where the advertisement has gained the advanced level. Online advertisement is developing in the parallel way with the progress of IT industry, and its development in the future should be paid more attention. In the coming years, online advertisement will play a more important role. The aim of this paper is to make the history of online advertisement clear, to prospect its future and to acquire the inspiration.