摘要
公共关系在我国发展迅速,但同时也存在一些问题。本文针对这些问题,参照美国A lzhe im er检测剂公关案例,提出六项改进措施。
Public Yelations has been developed rapidly in China. However at the same time it shows some problems. This article analyses these problems, and provides six solutions consulting the public relations campaign of Alzheimer＇ s assays in USA.
出处
《鞍山师范学院学报》
2006年第1期8-10,共3页
Journal of Anshan Normal University
关键词
公共关系
公关调研
公关问题
公关活动
对策
中国
Public relations
Public relations research
Public relations problems
Public relations campaign
