知识经济时代企业市场营销策略的变革

On the Revolution of Enterprise's Marketing Strategy in the Knowledge-based Economy Age

知识经济的兴起使企业面临工业化和信息化的双重挑战,这使得知识经济时代的市场营销与以往有很大的不同。在传统市场营销策略的基础上,结合知识经济环境的特点,提出了新型市场营销策略。

The rising of the knowledge-based economy makes the enterprise face the double challenge of the industrialization and the informatization, which makes the marketing in the knowledge-based economy age quite different from the previous marketing. Based on the traditional marketing strategies, and connecting with the features of the knowledge-based economy environment, this paper puts forward some new marketing strategies.