论电视频道专业化发展策略

The Strategy Concerning TV Channel Professional Development

电视频道专业化是电视走向市场、参与竞争的客观需要,也是电视业的目标追求。频道专业化需要受众市场、经济实力、竞争环境、频道建设者、赢利方式等条件的支撑。频道专业化发展要在舆论导向、节目设置、收视率、制播制度、付费电视等方面进行拓展。

The professional development of TV channels is a requ!rement of the market economy and competition, and it is the goal of TV business as well. It requires the support from the audience market, economic power, competition environment, channel constructors and the way of profiting. It should be further developed in the aspects of leading public opinions, program setting, audience rating, editing and broadcasting system and pay TV etc.