论企业文化与品牌文化的关系

On the Relationship between Business Culture and Brand Culture

在经济全球化的今天,企业与企业之间的竞争,将越来越多地渗透文化理念,全球企业竞争的革命,已由规模效益竞争转向企业文化和品牌文化的竞争。然而塑造企业品牌及其品牌文化,要靠先进的企业文化。这是因为,企业文化是企业精神、经营价值观念、伦理道德、行为规范的集中体现,是以企业精神、经营理念为核心的独特的思维方式、行为方式和企业形象。

Nowadays, with the globalization of economy, the competition between enterprises will be increasingly permeated with the sense of culture. The Revolution of the business competition all over the world has thansfered from the competition about scale and benefit to that about business culture and brand culture. Moreover, business culture and brand culture depend on the realization of advanced business culture. Because business culture is the concentrated relationship of business spirits, the concept of managerial value, ethic and conduct standard,. Business culture is also the unique ways of thought and conduct as well as the image of enterprises with the business spirit, and managerial concept as its nucleus.