朝鲜族人生观与消费文化特征

Outlook of the Korean Nationalities on Life and their Consumption Culture

消费不仅仅是一种经济现象,更是一种文化现象。从文化学的角度,朝鲜族消费文化可以分成表层、中层和深层三个结构,通过朝鲜族人生观和消费特点之间的联系,能够看出“重现世”、“求乐生”的人生观是影响朝鲜族消费文化的核心。

Consumers＇ consumption is not only an economic phenomenon, but also a cultural one. The paper, from the perspective of culture, explores the consumption culture of the Koreans from three levels - surface, middle and deep levels. By analyzing the relationship between the outlook of the Korean nationality and their consumption culture, the paper holds the view that the reality - valued and the joyful life - pursuing outlook on life are the core factors affecting the consumption culture of the Korean nationality.