数量特征敏感性问题的随机化回答技术

Randomized Response Technique of Quantity Sensitive Question

在社会经济调查等各种统计调查中,经常会遇到各种各样的敏感性问题。对于数量特征敏感性问题,采用随机化回答技术中的非相关模型和转换模型,能够在有效保护被调查者隐私的条件下取得被调查者的合作,从而得到研究总体敏感性问题的统计数据。文章结合市场调查中的实际案例,运用这两种模型有效挖掘了一般的调查所难以获取的市场中的数量信息,使得调查统计的结果能更为科学、精确、真实的反映实际情况。

In the investigation of social economy, we will often meet various sensitive questions in many kinds of censuses. To the quantity sensitive question, the Non-relevant model and Transition model which are two important methods of randomized response technique, can gain the cooperation of the person investigated on terms that protect the personal secrets effectively. This text use the model to obtain quantity information of the market combine with the practical case of market research . It can make the result of the investigation more scientific, accurate, and truthful.