被关掉的机顶盒——IPTV终端运营的现实隐痛

The Turned off Set-top Box-IPTV Terminal Operators′ Secret Anguish

数字电视、IPTV被看作是电视产业改革的大势所趋,关于新媒体、新技术的讨论依然在一种乐观的、充满希望的美好氛围下进行着,然而IPTV终端运营实践显示,有一个不被重视却反映产业运营真实状况的重要数据———激活用户数一直处于极低的水平,它才是IPTV终端运营商不得不面对的现实隐痛。

Under the circumstance that the digital TV and IPTV are regarded as the main trend of the TV media industry revolution, the discussions about the new media and communication technology are becoming more and more hot and promising. The operational reality of the IPTV terminal shows, however, the active-usersrate is still standing around a relative low level, which indicated a passive reality the operators have to face. The active-users-rate is an important figure reflecting the reality of the industry operational reality but have not received enough attention.