明代书坊主的推销手段在通俗小说传播上的运用

The Promotion Policy about the Merchant of Literature on Popular Fiction in Ming Dynasty

明中叶，通俗小说泛传播，书坊主的作用是不容忽视的。为了扩大通俗小说的传播，书坊主们通过多种手段打开销路，扩大市场。书坊的这些做法在客观上起到了扩大通俗小说影响的作用。

The popular fiction spread widely in Ming dynasty, and the affect of the merchant of literature was very important. In order to spread , the merchant used many methods that have extended the popular fiction.