市场营销专业教学改革的几点尝试

Efforts on teaching reform for marketing major

为了使市场营销专业能培养出高素质的应用性人才,对市场营销专业的教学计划进行了修订,对实训环节教学内容与教学方法进行了一系列的改革。

In order to train students of marketing major as high quality applied talents, teaching plan were revised for marketing major and a series of reforms were carried out on practice teaching content and teaching methods.