开或关,这是个问题——评介美国“关电视机”运动

Turn On or Off:That Is a Question? A Commentary on Americas "Turning off TV Movement"

美国的“关电视机”运动最多可以算是一种策略。关机的目的应在于让电视更能够符合人们的需要,而不是弄得受众陷入茫然无知的状态,或失去人际互动的能力。如果以关机为目的,则其不但忽略了人所设计的电视制度决定技术的命运这一事实,而且也忘记了电视在当前制度下所具有的阶级、城乡、年龄等属性。关机对于大多数人是不可能的任务,关机的目标应是要求人们共造合适的电视制度。

America＇s ＂Turning off TV Movement＂ is only a strategy at most. It aims at a more desirable goal for people＇s real needs rather than makes them feel at a loss or unable to have interpersonal interaction. The fact that the TV system designed by man determines the fate of technology and the class - related, age - related and urban - rural qualities of TV in the existing system should not be ignored. It is impossible for most of us to turn off TV and so we need to have a better TV system for all.