摘要
企业文化创立于上世纪后半叶。企业文化具有多方面的功能。企业文化的建构是一个系统工程,要做到五个统一,体现时代性。
The concept of corporate culture was founded the second half of the last century. Corporare culture has many functions. The establishment of corporate culture is a continuance and systematic project.
出处
《嘉应学院学报》
2005年第4期12-15,共4页
Journal of Jiaying University
关键词
企业文化
管理理论
企业形象
品牌
corporate cuhure
administration theory
enterprise figure
cnterprise brand
