摘要
新世纪以来,中国电视媒体之间的竞争更为急剧,各大电视媒体纷纷进行形式多样的改制,在此背景下,本文试图从文化美学的角度对当代电视媒体的形象做一些初步的分析和研究,提出加强对电视媒体的文化美学形象建构的建议。
Since the new century, the competition among the TV media in China is heated, and they take kinds of reform in succession to confront the challenge. This essay tries to make some simple analysis and study into the image of Chinese medium at the aspect of cultural aesthetics, and furthermore give rome suggestion on strengthening to form the aesthetic images of TV media.
出处
《嘉应学院学报》
2005年第4期16-18,共3页
Journal of Jiaying University
关键词
电视媒体
文化美学
形象系统
品牌建设
TV media
cultural aesthetics
in.age system
brand construction
