在新的定位中崛起——东方卫视的定位及发展

Rising in New Orientation——The Position and Development of Oriental TV Channel

上海卫视全新改版为东方卫视后,赢得了一片掌声,这是否意味着“海派”要重新崛起,与中央电视台在媒介市场里展开全面的竞争,并最终分得一杯羹?在媒介市场竞争如此激烈的今天,东方卫视的优势和竞争力究竟在哪里?其未来的发展会给上海地区、长三角地区以及整个中国甚至亚洲地区的媒介市场带来何种影响?它全面、丰富、新颖的风格会最终被大部分受众接受吗?文章带着这些问题对东方卫视的定位以及未来的发展作深入的探讨,力求在解释其频道定位与特色的同时,尝试着对其未来的发展提出自己的一点拙见。

After Shanghai TV Channd change into Oriental TV Channd, it gains a lot of commends and clapping. Whether that means Shanghai TV Channel will rise again and carry out a new competition with CCTV in medium market and finally take up its own segment？ What are the advantages of Oriental TV Channd among all the competitive TV channels？ As its development, what effect will be brought to the medium market in Shanghai,changjiang delta,china and even the whole Asia？ The most audiences will be fond of its new style that is comprehensive,plentiful and novel, won＇t them？ The author will give her own view about these questions.