从认知语境看汉语品牌英译的缩略语形式及其歧义问题被引量：1

Cognitive Perspective of Ambiguity Caused by English Abbreviations in Translating Chinese Brand Names

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摘要汉语品牌英译以缩略语形式出现,带来交际便利的同时,也触发了歧义问题,影响交际的顺利进行。认知语境是歧义生成的基础。从认知语境的角度,分析歧义的生成与消除,进而指导汉语品牌的翻译,将有助于对汉语品牌交际功能的理解和实现。 Apart from the convenience English abbreviations bring to business communication, large quantities of ambiguities also arise from them in translating Chinese brand names, by which the present normal business activities are much hampered. Based on the cognitive context for ambiguity, the cause-and- effect analysis for engendering and eliminating ambiguity can pave the way for better understanding and realization of the communicative function in translating Chinese brand names into English ones.

作者徐伊宇

机构地区华南理工大学

出处《忻州师范学院学报》 2005年第6期124-126,130,共4页 Journal of Xinzhou Teachers University

关键词汉语品牌缩略语认知语境歧义翻译 Chinese brand names abbreviation cognitive context ambiguity translation

分类号 H315.9 [语言文字—英语]

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