4Martin Meyer.Academic Entrepreneur or Entrepreneurial Academics Research-Base Ventures and Public Support Mechanisms[J] R&D Management,2003(2):107-115.
5Ambler Tim and Pun Toni.Measuring Marketing Performance[R].London Business School,Working Paper 1-39 2001.
6Martin Meyer.Academic Entrepreneur or Entrepreneurial Academics Research-Base Ventures and Public Support Mechanisms[J].R&D Management,2003 (2):107-115.
7Ambler Tim and Puntoni.Measuring Marketing Performance[R].London Business School,Working Paper 1-39 2001.