语用视角下的征婚广告

On the Pragmatic Perspective over Lonely-heart Ads

征婚广告可以集中地体现一个民族的文化价值观念和时代风尚。它也可以折射出一种文化和一个社会的丰富内涵和信息。而文化语境恰好是语用学研究中一个重要的方面。征婚广告中语言中体现的意识动机以及语言策略的使用也可反映出文化干涉及智力干涉对于语言选择的影响。对比分析不同国家的征婚广告可以发现不同文化之间的某些异同点,以便更好地进行跨文化交际。

Lonely-heart ads may be one of the epitomes of a nation＇s culture and values, as they can reveal the information of the times and the prevailing customs of a society or a culture. Context of culture falls naturally into the scope of Pragmatics. The motive and strategy manifested in the lonely-heart ads reveal the influence of the intervention of the contexts and the intelligence. From the comparison and contrast between different kinds of advertisements for seeking life partners in heterogeneous cultures, we can get some similarities and differences of different cultures, so as to facilitate the inter-cultural communication.