新闻纸产业市场竞争分析

An analysis of the competition on the newsprint market

运用迈克尔波特的五力工具分析了新闻纸产业市场竞争格局情况,明确了竞争强度和产业利润率;通过SWOT分析,指出了中国新闻纸产业主要优势和劣势、机会和风险,为制定新闻纸产业发展战略起到一定参考作用。

The competition pattern of the newsprint market is analyzed with Michael Porter＇s five force tool, the competition strength and industrial profit rate are determined, and the primary advantages, disadvantages, opportunities and risks of China newsprint industry are pointed out after SWOT analysis. The above analyses are of a certain reference function for the making up of newsprint industry development strategy.