商标翻译的原则与方法

Principle and method of trademark translation

随着商品交流的不断扩大、经济全球化的深入,商标作为代表商品的符号,在国际贸易中扮演着十分重要的角色。商标的翻译也就日趋频繁。通过对一些商标译名范例的分析来探讨翻译商标的主要原则和方法。

As a result of the increase in the international trade and the development of the globalization the trademarks, the legally registered name or emblem, play crucial roles in the commerce across boarders. The trademark translation is studied by the examination of numerous cases.