理性看企业社会责任

A Rational View of the Social Responsibility of Businesses

2005年初在中国各大媒体中频繁曝光的跨国公司各种丑闻,诸如雀巢奶粉碘超标、宝洁SK-Ⅱ化妆品涉嫌含腐蚀性成分、哈根达斯冰激凌竟来自黑作坊等等。当一系列损害消费者权益事件与这些世界知名品牌相联,人们开始质疑跨国公司高效优质的神话,并反思它们在获取了高额利润的同时应该如何回报社会,承担起社会责任。分析和研究这一问题并推动中国企业更好地履行社会责任,无疑是及时和必要的。本文将从著名的毕马威管理咨询公司发表的一份企业责任调查报告开始,拟从理性的角度探讨企业社会责任在中国的现状以及改善对策。

At the beginning of 2005, some major Chinese news media reported on a series of scandals involving some famous transnational companies： excess iodine found in Nestle powder, P＆G cosmetics suspected of containing corrosive elements; Haagen-Dazs said to have been supplied with ice creams by unlicensed ice-cream parlors. When scandals such as these are connected with brand names, consumers begin to question the myths of the super quality of the products turned out by the transnational companies and start to ponder how these companies can repay the society with their high profitability and what they can do to undertake their responsibility to communities. Thus it is necessary that an in-depth study of the business＇ social responsibilities be conducted with the view to urging businesses in China to fulfill their social obligation. This paper shall first introduce a survey report by the famous KPMG Management Consultation Company concerning the responsibility of businesses to society and then move to a rational discussion of the status quo of the social responsibility of China＇ s businesses and some pertinent measures to rectify the situation.