汉英广告语的写作原则

Writing Principles of Chinese and English Advertisements

本文先从广告的起源、定义和现状出发,阐述了广告写作过程中应注意的几条原则,如主题明确,语言简洁、亲切,有创意,定位准确,耐人寻味,美妙及真实。只有遵循这些原则,人们才能创作出成功的广告语。

This paper firstly states the origin, definition and current situation of the advertisement. Then it explores some principles in the course of writing that is worth noticing, such as clear-cut theme, concise and kind words, being creative, having accurate target, thoughtprovoking remarks, beautiful language and telling the truth. Only by acting on these principles can one create successful advertisements.