零售企业的信息技术与物流

The Information and Logistics of Retail Corporation

从面向顾客、内部管理及对供应商的管理这3方面介绍了零售企业信息技术应用的结构和战略；同时，指出零售企业物流技术“重硬件不重软件”的几个误区，为国内零售企业提供了思索和借鉴。

The author introduces the structure and the strategy of the IT application of the retail corporation in terms of customer facing, internal management and the vendor management. Meanwhile, it references the domestic retail corporations by pointing out the mistakes of attaching importance to the hardware but ignoring the software in logistics.