北京奥运旅游的现存问题及发展对策研究

The Current Problems and Countermeasures of Beijing Olympic Tourism

2008年奥运会给北京和中国旅游业的发展带来了历史性机遇,但机遇并不等于成功。能否充分借鉴和汲取往届奥运旅游成败的经验和教训,分析北京奥运旅游的现状,指出其存在的主要问题,并结合北京旅游资源和产业实际,制定出长远有效的奥运旅游发展战略和具体的发展对策,认为这是谋求北京奥运旅游效益最大化的关键。

The 2008 Beijing Olympic Games is expected to bring about historical opportunities for Beijing＇s and even China＇s tourism. Opportunities do not mean successes, however, to achieve the greatest economic benefits and social benefits in the Beijing Olympic Games, we should demand experiences and draw lessons from previous Olympic tourism. Therefore, it is a must, in order to seek for the greatest benefits of the Beijing Olympic tourism, to analyze the Beijing Olympic tourism＇s status of development, point out the exiting problems, and draw out an effective long - term tourism development program with Beijing tourism resources and industrial reality in mind.