摘要
文化定势是一种固定的思维模式,它基于人的认知能力。跨文化交际中交际的失败是源于文化定势,而文化定势是基于意象图式。成功的交际取决于交际者之间脚本的一致性。
Stereotype is a fixed thinking model based on people＇ s cognitive faults. Failure in intercultural communication is caused by cultural stereotype, which is based on image schema. Therefore, successful communication depends on the consistency of the scripts between communicators.
出处
《株洲工学院学报》
2006年第3期133-134,共2页
Journal of Zhuzhou Institute of Technology
关键词
跨文化交际
文化定势
认知
stereotype
, cognition
image schema
script
