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基于联盟生命周期视角的跨国公司联盟管理

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摘要 中间组织的生成机理将跨国公司联盟呼之即出,但其成功的道路并不平坦。跨国联盟的高失败率让我们认识到了理论与实践之间的联盟差距。而基于联盟生命周期的视角来进行跨国公司联盟管理,能够帮助我们从“过程”与“人/管理者”两个维度来透析联盟管理的问题,说明联盟生命周期不同阶段的不同要求,以帮助缩小上述差距。
作者 刘婷
机构地区 湘潭大学商学院
出处 《求索》 CSSCI 北大核心 2006年第4期18-20,共3页 Seeker
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