摘要
从NBA电视转播权销售的角度出发，论证了NBA电视转播权销售的策略、销售程序、销售范围等问题，在此基础上还对2004-2005赛季NBA电视转播权销售实践进行了深入研究。其目的是深入地了解NBA电视转播权销售的内在原理，同时也为我国的CBA联赛提供借鉴。
This paper demonstrates the marketing strategies,marketing procedures and marketing scopes of NBA TV relay right. NBA TV relay rights marketing in seasons in 2004 and 2005 were studied in order to understand its operating principles and to provide references for CBA.
出处
《武汉体育学院学报》
CSSCI
北大核心
2006年第5期29-32,共4页
Journal of Wuhan Sports University
关键词
电视转播权
营销策略
营销程序
营销实践
TV relay right
marketing strategy
marketing procedure
marketing practice
