视觉文化与当代读者审美趣味的转向

The Turn of the Appreciaqion Tastes and Habits of Modern Receivers from the Perspective of the Vision Culture

通过对当代都市面貌、电影、电视等的研究,探讨了视觉文化语境中当代文化接受者的审美趣味和接受习惯所发生的巨大转变。指出视觉文化中的文化接受对象主要是以观众的形式存在的,可见,当代小说的潜在读者实际上存在于这些视觉观众之中,因而小说如若试图继续保持其一定的影响力,则必须从视觉观众的群体中争取自己的读者。同时,观众们日益习惯于追求戏剧化、震惊、奇观化效果以及对自身窥视欲的满足。

This paper discusses the turn of the tastes and habits of the appreciation of receivers of modern culture from the perspective of the vision culture by means of studying modern cities, movies, TV programs and so on. It then points out that receivers of modern culture are mainly audience and turns out that the potential readers of modern novels would actually come from those vision audience. Thus, if writers attempt to keep the forces of modern novels, they must attract those audience to act as their readers. Meanwhile, the audience is gradualy getting used to the dramatic, startling and wonderful effect of vision and satisfying their own instinct of peering.