论洛阳牡丹花会发展中牡丹文化的开发

The Explication of the Peony Culture Exploitation in the Development of Luoyang Peony Festival Celebration

牡丹不仅具有“国色天香”之姿态、“雍容华贵”之蕴意,更是“繁荣昌盛”的象征和“坚贞傲骨”的化身,唐宋以来我国形成了深厚的牡丹习俗与文化。文化是旅游业发展的灵魂,牡丹文化是洛阳牡丹花会的特色和魅力之所在。针对洛阳牡丹花会文化价值与市场价值错位、牡丹文化氛围不足、高效之路困难重重、牡丹文化研发滞后等问题,提出了充分挖掘牡丹文化、并将其内植于洛阳牡丹花会之中的对策和举措．

Peony not only has the gesture of ＂national beauty and heavenly fragrance＂, the connotation of ＂elegant and poised but also is the symbol of ＂prosperity＂, the personification of ＂faithful and unyielding ＂. Our nation has formed profound peony custom and culture since Tang dynasty. Culture is the soul of tourism and peony culture is the main character and charm of Luoyang festival celebration. The article explicates the problems such as the dislocation of culture and market value, inadequacy of peony culture atmosphere, the difficulties of being efficient, delaying of peony culture exploitation, and puts forward the countermeasures to fully excavate peony culture and implant to the peony festival celebration.