1[2]A.O. Hirschman:The Strategy of Economic Development, Yale University Press, 1958.
2[3]Geneen, H., The Synergy Myth, St. Martins Press, 1997; see also Sirower, M., The Synergy Trap, Free Press,New York, 1997.
3[4]For a discussion of this issue, see Markides, C. C. and Williamson, P. J. , ‘Related Diversification, Core Competences and Corporate Performance', Strategic Management Journal, vol. 15, pp. 149-65,1994.
4[5]We have discussed the sork on core competences in detail in Core Competency-Based Strategy, Andrew Campbell and Kathleen Sommers Luchs, International Thomson Business Press, London, 1997.
5[6]Sirower, M. L. , The Synergy Trap, The Free Pree,New York, 1997.
6[7]Goold, M., Campbell, A. and Alexander, M., Corporate-Level Strategy,John Wiley & Sons, Inc. New York,1994.
7[8]Prahalad, C. K. and Hamel, G. , The Core Competence of the corporation, Harvard Business Review, May-June,1990,pp. 79-91.
