开放式基金营销中的问题及其对策

The Problem and the Strategy of the Open-Ended Fund Marketing

随着我国证券市场的快速发展,基金公司的发展也面临着前所未有的挑战,其中主要集中在市场营销方面。本文主要针对我国当前开放式基金发展现状及在市场营销中所存在的问题,提出了基金公司在营销中应采取的产品策略、价格策略、拓展营销渠道策略和促销策略。

As the security market develops rapidly in China, The FundCompany faces unprecedented challenge because of competition. The most challenge is in the field of Marketing. This paper will analyze and research the development status and the problem of the fund marketing. Through the open - ended fund market segmenting, provide the method on marketing strategy for fund company, include changing price and product strategy, widen marketing place and promote successfully.