跨国公司的“本土化”战略与竞争优势的建立

Localization strategy of multinational corporations and competitive advantage construction

本土化战略正在成为当代跨国公司生产经营活动的趋势。本土化有利于合理充分地利用生产要素、绕过贸易壁垒,还可能得到东道国政策的支持。通过对跨国公司本土化战略的实证分析,提出跨国公司建立竞争优势的主要途径。

Localization strategy has witnessed the current management development tendency of MNCs by facilitating the optimal use of production factor and avoiding trade barriers, further acquiring the policy support from host country. By positive analysis, this academic paper presents the main methods for competitive advantage construction of MNCs.