摘要
通过从北京市广告业发展态势和广告产业选址理论两方面分析CBD广告产业发展的因素, 提出培育广告产业集聚区品牌、规划广告业重点发展的区域及建设广告传媒培养基地等对策建议。
This thesis expands the light of the development situation the above analysis, the author proposed th advertising industry assembling education and training bases for areas factors contributing to the development of adverting industry in Beijing in the industry and its location choosing and determining theory. Based on the e following responsive suggestions, such as developing famous brands of planning special development zone of adverting industry and constructing advertising and mass medium institutions.
出处
《首都经济贸易大学学报》
2006年第2期51-54,共4页
Journal of Capital University of Economics and Business
基金
北京市教育委员会人文社会科学研究计划重点项目暨北京市哲学社会科学规模项目<北京商务中心区现代服务业发展问题研究>(SZ200410038012)。
关键词
北京CBD
广告产业
分析
Beijing CBD
advertising industry
analysis
