大学生旅游市场营销误区浅析

Analysis on the Wrong Marketing of University Student's Tourism

大学生旅游市场因其蕴含的巨大潜力已成为业内商家关注的亮点,但在经历了几年的研究与开发之后,大学生旅游市场并没有发生显著的变化,反而似乎已变为让商家望市兴叹的“鸡肋”。文章对这一现象进行了重点分析,找出关键的营销误区,并提出相应的改进建议。

University student＇s tourism market has become a focus for it＇s great potentiality in the tourism industry. After a few years＇ research and development, the university student＇s tourism market has not changed remarkably yet and it has seemed to turn into a ＂chicken ribs＂, letting the trade companies feel very puzzled instead. Based on investigation, this article analyzes the wrong marketing idea of university student＇s tourism market and puts forward corresponding improvement suggestion.