乡村旅游利益主体研究——以成都市三圣乡红砂村观光旅游为例

On the Theory of Rural Tourism Stakeholders in China——A Case Study on the Hongsha Village in Chengdu

乡村旅游的兴起和发展,对我国改变农村二元结构,推动城乡一体化战略产生了积极的推动作用。但是,我们应当注意到,乡村旅游的利益主体复杂,随着乡村旅游数量和规模的不断发展,不同利益主体之间的矛盾也日渐显现。因此,只有从战略的眼光审视、规划和管理乡村旅游,加强利益主体的协调与合作,寻求利益主体更多、更广泛的利益共同点,走旅游可持续发展的道路,我国乡村旅游才可能深入持久发展,城乡一体化、构建和谐社会的战略目标才能实现。

The rise and development of rural tourism have greatly promoted the strategy of changing the dual structure in the rural areas and implementing the integrity of urban and rural communications. However, we should be aware that the relations among the tourism stakeholders are complicated, and the conflicts are emerging with the further development of rural tourism in a great number and on a large scale. Rural tourism may not develop further, the strategy of integrating urban and rural communications and establishing the harmonious society may not be reached unless we view, plan and manage it with a strategic perspective, enforce the cooperation and collaboration among the stakeholders, search for more and broader common grounds and take up the path of sustainable tourism.