环境感知因素对旅华背包客旅游决策行为影响研究——以西安为例

A Study on the Impact of Environmental perceptionon the Decision-making Behavior of Foreign Inbound Backpackers——Taking Xi'an asA Case

通过对2005年9月西安旅华背包客旅游决策行为调查的第一手资料,从行为分割空间角度初步研究了环境感知因素对旅华背包客决策行为的影响,研究揭示:现阶段,旅华背包客决策行为主要受个人相关因素影响,旅游目的地环境感知因素传递受旅游客源国环境感知因素影响,当旅游者确定国际旅游后,旅游目的地感知因素对旅游者决策行为影响高于客源国环境感知因素。

In accordance with the first hand survey data of tourist decision-making behavior of foreign backpackers in Xian in September, 2005, the paper makes a primary research on the effect of factors of environmental perception for tourist decisionmaking behavior of foreign backpackers to China from the angle of carving-up-space by behavior. The study reveals that at the present stage, their decisionmaking behavior is makinly affected by personal-related factors and the transmission of factors of the environmental perception of tourism destinations is affected by factors of environmental perception of tourism-generating countries. When a tourist fix on an international toum, the perception factors of tourism destinations are higher than those in tourismgenerating countries.