客户关系管理的观念革新

Concept innovation of customers' relation management

实施客户关系管理的关键是管理观念的革新,针对当前国内众多运营企业进行CRM(客户关系管理)工作的实施与效用性,提出中国企业要想成功实施客户关系管理,应该将客户关系管理作为一种先进的管理理念进行推广的观点,并指出只有真正的转变观念,才能为整个CRM的建设和实施提供正确的战略方向。

Implementing customers＇ relation management is an innovation of the management idea. In wiew of the implementation and utility that many enterprises carry on CRM work at home at present, the article points out that CRM should be popularized as as a kind of advanced management concepts before it is successfully actualized in our enterprises. Only when concept is changed truly could it offer a correct strategic direction to building and actualizing CRM.