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推销技巧课“互动式”教学改革的探讨与实践 被引量:3

The sales promotion skillful class" the interaction type" the educational reform discussion and practices
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摘要 在分析传统“注入式”教学模式弊端的基础上,明确“互动式”教学过程应当遵循的四项规则。提出“互动式”教学改革的四点思考:变教师为教练;变封闭课堂为开放课堂;变知识测试的闭卷考试为职业能力测试的开卷考试;变传统版书为多媒体辅助教学。 In rules which the analysis tradition " the spoon-feeding" in the educational model malpractice explicit " the interaction type" the teaching process must follow. Proposes " foundation, four the interaction type" the educational reform four ponders that, Changes the teacher is the training; Changes the seal classroom is the open classroom; Changes the knowledge test the closed-book examination for the professional ability test open-book examination; Changes the traditional version book for the multimedia auxiliary teaching .
作者 崔玉华
出处 《北京市财贸管理干部学院学报》 2006年第1期51-53,共3页 Journal of Beijing Institute of Finance and Commerce Management
关键词 推销技巧 互动式 教学改革 实践 sales promotion skill interaction type educational reform practices
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