体育赛事定价应考虑的问题及实施措施探讨

Discussion on the related problems and the countermeasures of the prices of the sports events

通过对影响体育赛事定价的体育赛事经济效益、社会责任、市场特征与效益目标等方面问题分析,对不同发育程度和特殊体育赛事市场提出相应定价策略,提出赛事目标收益定价、需求导向定价和竞争导向定价方法及对各种策略和方法综合运用的观点。

through the analysis of some problems which influence the prices of the sports events as the profits, the social responsibilities, the market characteristics and the profit aims, this paper, to the sports markets with different developing extents as well as to the special sports market, puts forward the relevant price countermeasures, the methods on the price of the events target profits, the demands leading and the competitions leading, and the views about the colligated use of all the countermcasures and the methods.