浅谈现代广告中的艺术表现

Representation of Art in Advertising

现代广告设计中,运用夸张、比喻、置换、对比、幽默、悬念等表现手法,有助于公众更好地理解广告内容,传播广告信息。恰当的艺术表现形式对于充分表达作者的设计内涵,促进广告目标的达成有着非常重要的作用。

Modern and designs have seen such means as ： exaggeration, imageries, exchange, comparision, humour, and suspense, which, properly used help the audience better understand ads and help information reach farther. So the means by which the author may express his ideas fully well will play an important role in advertising reaching its goals.